Social environment of business

Business Power James Buchanan Duke was born on declination 23rd 1856 In North Carolina. HIS father was the owner of a small factory which produced a differentiate of chewing tobacco named Pro Bono Public. As he became older It was time for him to take over his fathers business, all the same the number of competition was too high. Taking a major risk, he committed his caller-up to a then-novel product- the arse. Unfortunately, back in those days, cigarettes were applyd by people from the lower class, and they were looked down upon. In spite of this, in 1881 Duke brought 10 Russian migrant cigarette rollers to his North Carolina factory and made about 2,000 per day. Since there was no demand at first, Duke decided to use a famous actress to advertise his cigarettes on a sound page newspaper ad. By that time, James Bonsais had invented a machine capable of rolling 200 cigarettes per minute, which failed. Duke proverb the opportunity and signed an agreement to operate the machin e. The costs of production per thousand was down to $30 from $. 80. Duke go to New York and had the Idea to hire people to visit tobacco shops ND demand his new machine-rolled Cameo and hybridization Cut brands. At one time, he even put glamour photos of semi-nude American actresses on cigarette packs in China. In fact, his cigarettes became a big hit with Chinese men due to this. After guardedly observing Rockefeller conquest of the oil industry he saw that his systems could be applied to the tobacco industry. 3 In 1884, he construct a holding company called the American Tobacco trust.Bye he had built the trust into a monopoly that controlled 98 percent of the domestic cigarette market and sold 2. Billion cigarettes. His method was to sell his cigarettes at full retail price to dealers which were spied on occasionally by detectives to make indisputable they were not selling competitors brands. Dukes method shows how much the power of commerce can Influence society. Although c igarettes are pestiferous for societys health, he managed to make this product acceptable in peoples eyes.There micturate been many studies done which proved that the use of advertisement is a very powerful tool to use with society, especially with the youth. One of the study was conducted by researchers from Dartmouth Medical School where they followed more than 5,000 Vermont and New Hampshire students ages 10 to 16 from 12 to 26 months. They found that those with high exposure to movie inebriant use at the initial assessment were more likely to have started drinking at time of follow-up. They also found depictions of alcohol use in 92% of 601 contemporary movies, including in 52% of G-rated films. According to the Center on Alcohol Marketing and Youth at Georgetown university, alcohol impasses spend nearly $2 billion every year on advertising In the join States. Between 2001 and 2007, there were more than 2 million television ads and 20,000 magazine ads for alcoholic products . 51 consider that this Is a big problem In todays society. People are being brainwashed by what they con on television, the Internet shown too much on media which makes it okay for teenagers to use them. Unfortunately, managers need to run their company and would do anything in the hope of becoming successful.