Web Advertising :: essays research papers

These days, you can’t sell a product or service without marketing it to the masses. And there’s no better place to start than on the web. Internet advertising is a gold mine with virtually every company in America represented. But with so many online competitors, advertisers must use special techniques and technologies to get the word out. The key to beating your competitors is by maximizing cost efficiency. The way to achieve this is by utilizing all the web has to offer for little or no money before spending on expensive technology. The first, probably the least expensive and most effective way to market your company online is by setting up enormous amounts of links to your site. For example, the Prairie State Bank in Marengo, Illinois is it’s local park district, the chamber of commerce, the state of Illinois, as well as weather sites, map sites, and online auto dealerships. So a man interested in buying a car online could click on the link to the bank to figure out the finances. (Dysart) Second, you must get listed on search engines. Many web surfers use Yahoo, Alta Vista and Excite every day to find specific information quickly. Because these engines have the incredible power to direct thousands of surfers, online companies are paying an arm and a leg to have their link be among the first links listed by the search engines. (Dysart) Third, you have to market kids who will eventually be potential customers. Many online companies directed toward adults offer children’s games and other services. The First National Bank of Milton, Illinois offers kids a homework helper and has links to toy stores and video game sites. (Dysart) Fourth, you can easily assure your credibility to prospective customers by creating a newsletter. In most cases the reader would sign up for a monthly e-mail from the company about any new business. This makes the reader feel like they’re important customers and boosts sales. (Dysart) Fifth, you must offer coupons. This technique works just as well off the net as it does on and should not be overlooked. They can be given to the customer via e-mail and printed out from their home or office computers. This makes the customer more likely to go to your site before checking out the competition. (Dysart) Sixth, nothing is more valuable than word-of-mouth. Your company’s web site isn’t complete without a â€Å"recommend this site to a friend† button.